How Your Business Benefits From Moving Online
It’s all very well making the strategic decision to move online, but before you do so – it might be worth thinking about the motivations for taking this step. By analysing this you can identify the key marketing issues, so you’re able to develop an effective online marketing plan.
We’ve put together a concise analysis of a number of the benefits to moving your auction online:
Cost Of Sale Is Reduced Through Scale
You can introduce a whole raft of cost saving measures to your auction business by operating online. Benefits such as reaching a global audience, reducing transaction costs, reducing stock levels and storage, and having a more effective marketing strategy all help reduce the cost of sales.
Efficient, Targeted Effective Marketing
Your auction website is full of hidden information, and there is a wealth of data to be mined. Collective intelligence will reveal your users’ interests, viewing behaviour and buying habits. This information can be used to determine to which items users should be directed. Data on website traffic can also be utilised to optimise your email marketing methods, tailoring this to your users’ interests and behaviour.
Online sales are an excellent way of gaining access to hitherto unreachable markets. Are there new and interesting ways in which consumer and high value items can be sold online? Can high value items be brokered by a more efficient means?
Internet Auctions: Open For Trade 24/7, 365 Days/Year
No matter what hours your office is open, you can always have items for sale online. Whether you continue to operate offline auctions, you can still fill in the gaps between physical auctions and maintain a steady flow of revenue and customers through your business.
It also means you can straddle sales across timezones and reduce the need for your customers to travel to take part in bidding. You can effectively sell while you sleep as your site is accessible at all times.
Derive Market Value For Lot Items
Whilst auctions give the bidder the opportunity to pick up a bargain, there is also the opportunity to create a competitive environment for the sale of items. Although users can be drawn from a wide geographic area, the implementation of an interactive and dynamic user interface can recreate the bustling atmosphere of the offline auction room.