We look back at some of the fundraising auctions we were involved in over 2012…
The Big Egg Hunt
Over Easter 2012 we worked with agency Home Made Digital on The Big Egg Hunt’s online auction. Over 200 egg sculptures created by famous artists were displayed around London from February to Easter weekend, with 80 of the eggs being subsequently sold via online auction. The eggs raised over £1 million altogether, with the funds going towards Elephant Family and Action to Children.
We worked with our hosting company to specify a 6 server cluster that would take care of all the bidding in the final hours of the auction as well as ensuring the site was fail-proof. Live bidding updates were made available to the main site, allowing the charities to promote the latest bidding in real time. We were also able to fully cater for all the promotional activity including a Stephen Fry tweet.
The Big Egg Hunt are using our platform again this Easter.
Jamie Oliver’s Better Food Foundation
From August to October Jamie Oliver’s Better Food Foundation used our auction platform to allow online pre-bidding for their Big Chair Project Auction held live in London on 10th October. The auction accompanied the 10th anniversary of 15, Jamie Oliver’s restaurant chain which trains young people as chefs.
We thoroughly customised the site to fit in seamlessly with the appearance and layout of the main Jamie Oliver Big Chair Project website. Lots were displayed in a highly visual manner, giving users the opportunity to browse through images of the chairs before clicking through to the bidding page. With all the publicity surrounding the auction, we made use of our 6 server cluster to ensure the site’s reliability
We have also worked with mental health charity Mind to create the Celebrity Suit Auction site. The auction, launched in September, was the culmination of a special partnership between Mind and fashion retailer Austin Reed. Their “Suit Swap” campaign, which began on 3rd September, allowed people to bring in unwanted suits to any Mind or Austin Reed outlet. In return, donors received a £50 voucher for Austin Reed.
We did extensive customisation work on the site, creating a striking visual layout that highlighted the suits up for auction. Suits were donated by a diverse mix of celebrities, from Nick Cave to Plan B.
We created this auction preview site in June for diabetes charity JDRF, which raises money for research into Type 1 diabetes and support for those who suffer from the disease. The site featured previews of the lots up for auction at the Art Antiques London Party in the Park fundraising event on 12 June. The preview auction raised over £30, 000 in bids.
The site was created using our out-of-the-box rental product, and was customised to reflect JDRF’s branding, as well as including the branding of the auction’s sponsors.
The Heather Trust
This online auction site was for the trust’s Country Market & Sporting Sale in May 2012. It was one of the first sites created using our new Rental product. This was the first time the Sale was held online, and it was a huge success – bids increased by 473% from the previous year and the auction raised nearly £35,000 altogether.
Home Depot Foundation
We did some exciting work over summer 2012 with The Home Depot Foundation, with the help of leading incentive marketing company US Motivation. The organisation which raises funds to further the community building goals of Home Depot, the U.S.A.’s leading home improvement retailer. They ran a total of four auctions with us over the summer.
We adapted our system to a style of auctioning known as a “multi-unit” auction; in multi-unit auctions there is more than one identical item for sale per lot, thus it’s possible for there to be more than one winner. In addition, we made it possible for Home Depot to track the overall amount of funds it has raised.